OrthoDirectUSA facilitates Direct-Access™ opportunities for Manufacturers, providing a distribution channel that has no selling costs.
Our unique business model allows participating manufacturers to create value propositions not possible when utilizing a commissioned sales organization. Our business model eliminates most traditional selling costs – sales commissions, consigned instruments, and consigned implants.
Providers are under tremendous pressure to cut cost and improve service-line profitability. Selling prices for implants must come down.
OrthoDirectUSA facilitates strategic alliance relationships between Providers and Manufacturers who are willing to sell stable-technology™ devices directly to Providers.
OrthoDirectUSA’s growing national network of former orthopedic sales personnel will be assigned as on-site Mentors who will teach, train and coach Providers to manage their orthopedic implants. This national network will amount to a virtual sales organization for participating Direct-Access™ manufacturers.
Strategic alliance relationships between OrthoDirectUSA and qualified Manufacturers create a unique and sustainable competitive advantage when compared to the traditional high cost distribution model.